Behind the scenes of our pop-up store at Oslo Airport
In October, we created a new destination for reMarkable by launching a brand new pop-up store at Oslo Airport.
The exclusive new pop-up, which also marks the first of its kind for the Norwegian airport, offers us the perfect opportunity to meet and greet our customers face to face and display our product physically.
While more and more people are turning towards digital shopping these days, we believe it’s essential that customers can also experience the look, feel, and response of reMarkable in person.
"We have a physical product that needs to be experienced to be fully understood," said reMarkable CEO and founder Magnus Wanberg.
As with our pop-up in Oslo's city center, we teamed up with the award-winning design firm Snøhetta. Together, we created a tranquil space that gives people the chance to stop and take a moment to collect their thoughts (and maybe write one down) before continuing on their trip.
A space for better thinking
The pop-up takes our ‘thinking spaces’ concept from our pop-up on Øvre Slottsgate to a new level, adapted to a busy airport environment.
Two open circles of handmade oak desks with individual reading lamps inspire the feeling of libraries and study halls. Each desk also has its own reMarkable, so travelers can test out writing on the paper-like CANVAS display.
It's the perfect setup to find your focus and explore reMarkable 2 without distractions – a rare opportunity for calm in the middle of an airport, with its international hustle and bustle.
Enter the flow
Following the natural flow of movement found at an airport, we created a mix of standing and seating room for people to use reMarkable in the area that suits them best - whether just passing through or taking their time to linger.
Within the two circled desks, there is a secluded sitting space with higher walls that shelters travelers from disturbances and offers a place for reflection and deeper focus.
“In this atmosphere, and with a huge ‘cathedral’ around it, reMarkable still feels perfectly at home,” said Stine Ramstad Westby, managing director, Oslo Airport.
Taking up just 237 sq. ft. inside the massive 2,850,000 sq. ft. airport, we’ve created a small and serene oasis of quiet amidst a sea of lively activity.
Catch us if you can
If you’re traveling through Oslo Airport this winter season, make sure you stop by and experience the paper feel of reMarkable 2, or just take a moment to catch your breath. Our friendly staff is on hand to answer your questions.